The Hidden Costs of Data Friction: Revealing the Obstacles to Personalization for Data-Driven Marketers Free White Paper

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"The Hidden Costs of Data Friction: Revealing the Obstacles to Personalization for Data-Driven Marketers"

Free White Paper: "The Hidden Costs of Data Friction: Revealing the Obstacles to Personalization for Data-Driven Marketers"

It's been apparent for years now that enterprise organizations expend a significant amount of money and resources toward moving customer data back and forth to their email service provider’s cloud in order to personalize messages at scale. But it's always been difficult to quantify in any meaningful way.
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"The Hidden Costs of Data Friction: Revealing the Obstacles to Personalization for Data-Driven Marketers"

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