Read this groundbreaking study about the attitudes and expectations of young alumni toward philanthropy, taken from a study of 40,000 respondents
Young alumni make up more than 30 percent of the current alumni base in higher education. Increasing their engagement is critical to the future of higher education philanthropy, especially as alumni participation continues to decline and institutions need to build a foundation for their next generation of supporters.
But how do young alumni feel about supporting their alma mater? What are the attitudes, interests, and behaviors of young alumni toward philanthropy? What causes and organizations do they have the most interest in supporting?
This study from RNL and the Schuler Education Foundation surveyed 40,000 young alumni at 36 campuses about their motivation and behaviors in supporting philanthropic causes. Read the report to explore findings such as:
This report is ideal for any higher education fundraisers looking to increase engagement with young alumni and harness their support for your institution.
RNL (Ruffalo Noel Levitz) is the leading provider of higher education enrollment, student success, and fundraising solutions. The firm serves more than 1,900 colleges and universities through data-driven solutions focused on the entire lifecycle of enrollment and fundraising, assuring students find the right program, graduate on time, secure their first job in their chosen field, and give back to support the next generation. With a deep knowledge of the industry, RNL provides institutions the ability to scale their efforts by tapping into a community of support and resources.
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