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5 RFP Pitfalls to Avoid When Searching for the Best Digital Signage Partner
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"5 RFP Pitfalls to Avoid When Searching for the Best Digital Signage Partner"

Choosing to issue a digital signage request for proposal (RFP) does more than signal you are entering the market as a buyer. It communicates that you’re looking to forge a mutually beneficial relationship with a like--minded solutions provider. As such, issuing an RFP should allow you to separate the sellers from the potential partners.

Navigating RFP best practices can be challenging. Not only must the final document be carefully structured and painstakingly formatted, but it must also give respondents the instruments they need to make the proper case for their offerings. Finally, an RFP is just one phase of an extensive project plan. Subsequent execution depends upon the RFP being a highly functional element of that plan, one that can drive timely, successful task completion in service of a strategic goal.

One of the best ways to prepare for an RFP is to map out the obstacles and hazards that can disrupt your progress from drafting to dissemination to ingesting and vetting proposals. We’ve identified the five most frequently encountered pitfalls during the RFP process. They also happen to be the ones most likely to leave you wishing you’d struck a deal with a better digital signage provider.

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