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"Case Study: Build-A-Bear Partners with TierPoint to Modernize the Online Shopping Experience"
Build-A-Bear launched a new virtual experience supported by a customized private cloud environment.
In early 2020, governmental mandates due to COVID-19 temporarily closed Build-A-Bear Workshop stores for several months. However, online sales of furry friends remained strong, with increased demand driving triple-digit growth over the prior year. Even before the onset of the pandemic, Build-A-Bear had begun developing a more interactive, three-dimensional ecommerce site to enhance user engagement. The goal was to create a more entertaining, virtual buying experience that would provide a fresh take on Build-A-Bear’s iconic bear-making experience.
Download this case study to learn:
- What technologies were utilized to support Build-A-Bear’s new 3D Workshop.
- Why a custom private cloud was chosen for this project.
- Which technology partners Build-A-Bear chose to bring their new shopping experience to life.
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