Higher Revenue, Happier Customers Part 2: Perfecting Your Shift to Recurring Revenue
Making the transition from large one-time sales models to relationship-based recurring revenue models will touch every part of your organization and requires a well thought-out pricing strategy, along with the proper technology.
In part two of this paper, we take a deep look into the main components that drive recurring revenue. Whether your software is hosted on-premise or in the cloud, transitioning your business to a recurring revenue model requires a balancing act between acquisition, retention, and monetization.
There is a strong trend toward using subscription-, usage-, and consumption-based recurring revenue models, which better reflect how customers think about price and value today.
Recurring revenue models enable you to deliver strong value to more customers while earning greater market differentiation with longer and more predictable revenue streams.
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