Change in the eCommerce environment is accelerating at a faster pace than ever before. Customers now expect and demand an ever-more personalized shopping experience. However, the concept of personalization can have a very different meaning to retailers and customers alike, which is resulting in different levels of customized experiences across the eCommerce landscape.
In order to help eCommerce players navigate the current environment, Netcore partnered with Wakefield Research to conduct a survey of retailers and consumers to gain deeper insight into personalization goals and challenges.
Thus, we bring you “Ecommerce Personalization Benchmark Report 2021,” – which sums up the changes in customer preferences as they expect a personalized customer experience from all the brands.
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