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Ensuring the Future: Mapping the Insurance-Buying Customer Journey

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"Ensuring the Future: Mapping the Insurance-Buying Customer Journey"

The Customer's Pre-Purchase Journey is Quicker Than You Think

Fuel Cycle commissioned a nationally randomized sample response from across the country to map the insurance buying process. We charted the customer journey from pre to post-purchase and uncovered key insights on how age, income level, and outside factors influence how people purchase insurance. This report focuses on four core industries: health, auto, property, and life. Download the report to discover: 

  • How customers research and decide on an agency
  • See which channels are most used to purchase insurance
  • Recognize why customers decide to switch carriers
  • Uncover customer satisfaction levels

Offered Free by: Fuel Cycle
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