Learn how to get more out of your current customers through segmentation best practices.
Successful customer segmentation starts with collecting and analyzing customer data. But there’s more to customer segmentation than grouping customers demographically. Our latest eBook, Identifying Your Most Profitable Customers: An Introduction to Customer Segmentation outlines the steps and strategies to:
Understand your customer-related business costs
Identify your best (and worst) customers
Collect data from external sources
Create effective customer profiles
Choose the right segmentation strategies for your business
The more you know about your customers, the more you can give them what they want—and the more likely they are to keep coming back.
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