Smart eCommerce Marketing Strategies to Grow Your Business
Online shopping is growing at incredible rates. It was already on a vertical trajectory, but the pandemic accelerated its speed. Online spending exploded 50.5% from 2019-2021, and there’s no reason to believe the trend is fading. Consumers want instant access to every product under the sun - and they expect it with two-day shipping.
While this poses unprecedented opportunities for eCommerce sellers to get into the game, competition is fierce. Making a profit isn’t as simple as developing or reselling a product and posting on Amazon, Shopify, Etsy, or eBay. In fact, 60% of sellers say that selling on Amazon takes some effort and isn’t a “get-rich-quick” strategy.
eCommerce sellers must cover their overhead costs. But even so, Jungle Scout found that only 8% of SMB sellers on Amazon are not profitable. That’s great news, and proof that if you’re smart in how you operate and market your products, you can turn a sizable profit.
So how do you ensure that you can sell, stand out, and draw a more loyal customer base while still earning healthy margins and profits? First, you have to understand money and how to make it work in your favor.
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