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Marketing Video Production: Strategy, Investments, and Management
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"Marketing Video Production: Strategy, Investments, and Management"

There is something captivating and compelling about video that makes it an unbeatable marketing tool. On LinkedIn, video content is shared at 20 times the rate of other content formats, and 85% of those who have viewed a product video believe that the video influenced their decision-making process. In this guide, we’ll help your company navigate the journey of producing a marketing video, managing the production process, and building a successful distribution strategy.

While the data behind videos is a compelling reason for businesses to invest in this medium, it is important to understand that not all videos are alike. Video encompasses a vast array of styles and formats. From short, 30-second social media video ads to long how-to’s, videos vary in length, style, and purpose.

To determine what type of video is right for your business, you’ll need to outline the purpose of your video and your intended audience.

In this guide, we’ll help your company navigate the journey of producing a marketing video, managing the production process, and building a successful distribution strategy.

Let’s start by understanding what video is right for your business. Download this white paper to learn more. 


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