Collaborative Consumption product-sharing among consumers will increase a firm’s profits if that firm strategically adjusts its product quality and price. Collaborative consumption requires collaborative logistics.
Collaborative logistics means competitors working together to service a common customer, or as a customer bundling competing suppliers (i.e. trucking companies) into one truckload to maximize utilization, have return loads, etc.
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This guide is your roadmap to getting the green light from C-levels.
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