The European Big Data market size will reach 3.6 billion dollars in 2015.
The Nordic region, as a whole, has been slow to fully adopt data analytics projects. Increasing competition from global disruptors, coupled with a loss of market share, is forcing well-established Nordic organisations to investigate and implement new data analytics systems to interpret and monetise data. When 300 Nordic-based IT Managers were asked the following questions, they responded as follows:
•Do you see an increasing need to collect and analyse more data in your company? 85% agreed
•Would you agree that more and new data used for analytics could give your company a competitive advantage? 92% agreed
[SAS Institute, 2015 Nordic survey]
This eBook offers a selection of just some of the briefings presented at last year’s Data Analytics Nordics Forum, with snapshot insight and advice from companies undertaking cutting-edge work in this area.
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