During these difficult and unprecedented times, brands and retailers are struggling to navigate the current climate while shoppers are searching for answers. Many brands have considered shutting down all media efforts out of fear of appearing tone deaf, but proper use of Social Media to support shoppers during this time will position your brand at the forefront of the crisis in a beneficial and authentic way.
Our eBook on Social Distancing: Connecting During COVID-19 will help guide your brand in the following ways and more:
Fine Tune Your Messaging: Re-Optimize Social content with relevant messaging, creative, and calls-to-action
Drive Online Shopping Experiences: Grow audiences’ awareness of digital shopping options as they make an effort to flatten the curve
Authenticate Before you Circulate: Consumers will look to your brand for accurate— and helpful—information. Give them a reason to trust you.