To Speak to Lead, Serve Your Audience
Speaking as a leader means you must share some destinations with other forms of leadership, while taking a different road toward others. You need to be visible, self-assured, a good communicator, sometimes bold, and highly focused on the task at hand. You may even benefit by taking chances. But here's a key difference: while leaders understand the need to serve to some extent, as a speaker that characteristic must take precedence over all others.
Who are the great speakers from history that you admire?Lincoln? Winston Churchill? Susan B. Anthony? JFK? Martin Luther King, Jr.? Maya Angelou?
Every one of these speakers didn't visibly care about achieving excellence. They did care about sharing with their audience the values, ideas, and vision in which they and their listeners had a mutual interest.
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