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The Evolution of Google's Search Engine Results Pages, and Their Effects on User Behaviour
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"The Evolution of Google's Search Engine Results Pages, and Their Effects on User Behaviour"

How Searchers See and Click on Google Search Results in 2014 vs 2005

Google SERPs have greatly evolved over the last decade, and as a result, so have the ways in which searchers have been conditioned to behave.

Organic listings have been a longstanding KPI for online marketers. In 2014, however, new Google SERP elements are shifting priorities and driving changes in strategy. In a nutshell: it’s not always about getting the #1 Google ranking anymore.

User intent, relevant content, brand power, paid vs. organic results, an ever-changing algorithm…all are pieces of an increasingly complex puzzle. The goal of this research? To help you improve your odds of being seen—and clicked on—by the right audience.


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