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The Role of Product in Your Organization

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"The Role of Product in Your Organization"

A product-centric organization keeps you customer-first. These days, customer-first isn’t a platitude -- it’s a vital mindset that bridges the gap between your business’s current offerings and the ever-evolving needs of your customers.

A product-centric organization keeps you customer-first. These days, customer-first isn’t a platitude — it’s a vital mindset that bridges the gap between your business’s current offerings and the ever-evolving needs of your customers.

The Role of Product — written by General Assembly's Product Management standards board — gives leaders a place to start when creating — and maintaining — product-driven and customer-centric business cultures.

Download the Role of Product to Gain:

  • An understanding of why becoming product-centric is a good business decision.
  • An overview of the behaviors needed in order to become product-centric.
  • Communication tips for cultivating a product-driven culture.


Offered Free by: General Assembly
See All Resources from: General Assembly

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