Get our powerful booklet packed full of valuable tips and infographics, teaching you the most effective B2B marketing strategies. Links to a sales lead calculator and content map template included.
If you are responsible for lead generation or demand generation at your B2B organization, then you are under a lot of pressure to produce results. Generating high quality leads is not a simple, straight-forward process.
First, prospects are smart. They do lots of research before they even make it to the top of your sales funnel, and by that time they are already 57% of the way toward making a buying decision.
Second, the traditional sales funnel is misleading. It’s not a straight line, or a simple 5-step process. Instead, it’s shaped more like a 3-dimensional cylinder, with prospects bouncing back and forth between buying stages and sales steps.
Third, because of this added complexity, B2B marketers must touch a prospect multiple times, with multiple messages. On average, it takes about 12 marketing touches before a prospect becomes a real opportunity. This level of engagement requires a comprehensive content marketing plan that delivers relevant content for all stages in the buying process.
Fortunately, there is a proven formula that you can use to plan and execute your entire B2B lead generation strategy, which we share with you in this booklet: The Ultimate Guide to B2B Lead Generation.
Offered Free by: Roger West
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