Discover how data privacy can lift (or harm) your marketing revenue
A rising tide of consumer awareness has seen data privacy become a key driver of brand reputation, creating measurable impact on customer acquisition and retention efforts.
Put simply, data privacy done well is now a tangible lever to increase revenue—and data privacy done poorly means more revenue lost than just in fines.
This report explores just how a brand’s approach to data privacy can impact the bottom line. To do so, we commissioned a survey of 3,000 consumers to identify how they feel about the data privacy standards of companies they interact with, as well as the actions these companies need to take in order to gain their trust and business.
Download the report to uncover the top consumer insights influencing each stage of your purchase funnel, including:
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