Why Technology Matters for Engaging Users
With the recent shift to remote work, the professional events landscape has changed dramatically. Faced with the reality of canceling most in-person events due to the global pandemic, many organizations have switched to online and virtual events to keep customers, employees, and other stakeholders engaged.
As a result, the popularity of hosting and attending virtual events has increased. To better understand the experiences and perceptions of virtual events among IT and line-of-business (LOB) executives, IDG surveyed 200 respondents in a variety of industries about their attendance at virtual events.
The results reveal that virtual events have caught fire in the last year and likely won’t abate anytime in the near future. With this in mind, businesses that plan to host virtual events need to utilize the best technology possible to keep attendees engaged—and coming back for future events.
This white paper examines the results of the IDG survey and explores what the findings reveal about the state of virtual events today, which technology organizations should consider when hosting virtual events, and how to best evaluate technology to ensure user engagement and satisfaction.
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