This report explores the opportunity of Pay-Per-Call marketing and how businesses are successfully using it to drive inbound leads.
BIA Kelsey is a leading research firm specializing in industry trends that impact local marketers.
BIA Kelsey argues that call tracking is failing local marketers and argues that additional analytics--like Conversation Analytics from LogMyCalls--are necessary. Local marketers that have deep analytics are going to make more money than those that have simply surface data.
This private research discusses why Conversation Analytics is so revolutionary.
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