ABM is just a buzzword without the data intelligence to fuel your efforts.
There’s a lot of hype around Account-Based Marketing (ABM). It’s been touted by Forbes as a “need to know” tactic for B2B CMOs. Amidst all the buzz, it’s tempting to surrender to impulse-buying when it comes to the glut of ABM tools available today. Here are five diagnostic questions to assess whether you need to refresh (or jump start) your ABM approach. At Node, we use these questions to help our customers develop scalable and effective ABM roadmaps that propel long-term growth.
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