As an association or NGO focused on growing your followership, influence, membership, and finances, using marketing analytics correctly will dramatically increase the success rate of your outreach efforts, whether they are in-house and direct, or through advocacy partners.
With the forces of ingenuity continuing to drive technology into the future and the digital advertising space continuing to evolve, marketing analytics will continue to become more vital to the scalability and overall survival of organizations. Relying solely on more traditional tools of marketing is not cost-effective nor timefriendly and will leave you struggling to keep up.
As an association or NGO desiring a clearer picture of the overall success of your outreach strategies, you should develop a sophisticated marketing analytics program. Your program should be run by experts that can help validate your work, while proactively utilizing the significant data your outreach efforts create.
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