Consumers increasingly want personalized and effortless shopping experiences online. But privacy updates are creating big challenges for ad personalization. That's why more and more brands are going conversational in 2021. Download the playbook to see how to design and optimize a conversational ecommerce marketing funnel.
This playbook is for marketers who want to know fundamentals of conversational strategy, get best practices in conversational design, and learn how to build, measure and optimize a marketing chatbot.
Get a strategic overview of marketing bots, messaging channels, and how to think about them in relation to other marketing channels.
Learn the key components of a successful chatbot and creative best practices in conversational design.
See how to set up tracking and optimize your chatbot into an always on performance channel using conversational AI and analytics.
Download the D2C Conversational Marketing Playbook for Ecommerce.
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