Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on for readers like you. LEARN MORE
How To Implement Successful Global-Local Social Media Strategies

Request Your Free White Paper Now:

"How To Implement Successful Global-Local Social Media Strategies"

Think global and act local, learn how you can create successful global-local social media strategies for your brand

Social media is an excellent vehicle for international brands to achieve recognition worldwide, however, how can businesses ensure a consistent brand message while engaging with local audiences?

When managing multiple social media accounts, brands need to consider the various cultures and behaviours that impact local news and events in order to shape online conversations.  A global strategy, therefore, has to take into account the local dimension to deliver both a unified brand message and engaging personalised content which is adapted to the culture and context of each market.

In this White Paper filled with business cases, expert interviews, an action plan and useful tools, we look at the difficulties international brands face online and how these can be overcome with a coordinated “global-local” social media strategy.

Offered Free by: JIN
See All Resources from: JIN

Recommended for Professionals Like You: