For organizations with a mobile workforce or fleet, safe driving behaviors have never been more important and more challenging. The average direct costs of an automobile collision continue to rise, and indirect costs of collisions total 4-10 times more than direct costs. Employers can expect to see the average crash cost $16,500, with it exceeding $74,000 for a crash containing injuries. If it is a fatal crash, employers expect to pay more than $500,000
Adopting a formal program that puts a strong focus on safety, with support from leadership through to drivers, is a crucial step toward establishing a culture that values it and achieves it. Effective programs typically include communicating and reinforcing program goals, training in regards to safe driving behaviors, communicating expectations and establishing individual responsibility, monitoring driver safety, recognizing safe driving or coaching unsafe behavior, and consistently applying consequences for workers that do not show improvement. A thorough safety-focused program includes all areas of the business.
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