All businesses, organizations, and careers operate on three levels: 1) What we do, 2) How we do it, 3) Why we do it.
We’re all acquainted with what we do. A few of us know how we do it. But only a handful of us can clearly articulate WHY we do what we do. Your 'why' is what sets you apart from everyone else. It’s your purpose. It’s what inspires you to take action. Your 'why' is also what inspires others to take action, spread your ideas, or buy your products.
This resource covers how to construct a 'why' statement. Learning this is a crucial part of discovering your 'why' and communicating your purpose to the world. If you want to improve your life and achieve your goals, you need to be able to do this.
Offered Free by: Dean Bokhari
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