The phenomenal growth of free advertising-supported streaming television (FAST) and growing interest from traditional broadcasters pay TV service providers and vMPVDs in diversifying their revenues means that addressable advertising is now one of the hottest topics in video.
Targeting is now seen as the Holy Grail of advertising, but what does this mean in practice and what steps do the different players in the value chain need to take to make the most of the opportunity?
This Symposium session will look at the opportunities and challenges associated with addressable advertising, as well as the innovations that are making it possible to monetise advertising inventory in ways that have not been possible until now.
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