Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Branding: 8 Lessons to Help You Make The Most Effective Brand Decisions Every Day
Request Your Free Case Study Now:

"Branding: 8 Lessons to Help You Make The Most Effective Brand Decisions Every Day"

When marketers talk about branding, the focus is often on the big -- major logo redesign efforts, mood boards, stadium naming rights.

Let’s get small. Branding isn’t a once-a-generation exercise. It affects (and if you’re not careful can overshadow) day-to-day decisions around messaging, usability, and even what you say.

Some of the lessons you'll learn in this article are: 

  • Location marketing is important, 
  • Be agile in response to data
  • Heritage matters

Read on for practical, everyday branding examples from a roadside convenience store chain, an influencer discovery platform, a PR expert, and a transportation company.

In addition to receiving this case study, you will also receive a free subscription to a weekly digest of the top marketing strategies, tactics and results from your most successful marketing peers along with other updates from MarketingSherpa.


Offered Free by: MarketingSherpa
See All Resources from: MarketingSherpa

Recommended for Professionals Like You:

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.