Creating a Cross-Channel Shopping Experience with a 360° Customer View
Ever since Laura Wolstein defied convention and opened her own business—30 years before women even had the right to vote—Laura Canada has empowered and uplifted women. Founded in 1930, the family-owned women’s fashion company carries two brands: Laura and Melanie Lyne. Based in Quebec, Laura Canada designs, produces, markets and distributes clothing and accessories across Canada. The company operates more than 140 stores and a successful ecommerce website.
As its retail footprint grew through new physical stores and digital channels, Laura Canada needed to ensure it could deliver personalized customer service at scale. The retailer wanted to offer personalized shopping experiences and customer service through its digital channels, and this transformation needed to happen fast.
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