Research Library

Compiling 10 years of data from the CMO Survey, we have a unique look into the top 15 trends which have shaped marketing in recent history

The CMO Survey biannually collects critical data and deep insight into how marketers view the industry’s future, how they are investing in business and workforce growth and how they are evolving marketing practices. Given the survey’s recent 10-year anniversary, it’s a good time to reflect on the trends that have dominated the marketing industry in the past decade and what to expect moving forward. 

Offered Free by: American Marketing Association
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