Avid Technology standardizes its global salesforce on SugarCRM.
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"I don't think the business was really dead set on finding an open source system...It just so happened that SugarCRM was open source and was a superior product at a superior price." - James Sullivan, CRM Analyst, Avid Technology
Provide an effective CRM system for sales reps operating in large, multinational company
Ensure management insight into product sales by rep and geography
Manage tens of thousands of transactions per year
Greater user adoption across the sales organization improves account and opportunity management
A single record of customer interactions gives management better visibility into the business
Lower TCO produces faster payback than existing solution
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