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Crafting a powerful sales promise: how Heineken helped their salespeople create deeper bonds with their retail customers.
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"Crafting a powerful sales promise: how Heineken helped their salespeople create deeper bonds with their retail customers."

Learn how a legendary brand empowered their sales team with a compelling story.

Global brewing pioneer Heineken USA needed to translate their customer value proposition (CVP) into something that would both inspire their salespeople and engage their customers.

The solution? A story-driven platform that quickly communicates what this global brewer brings to the party.

Download this case study to learn how Heineken partnered with JK Design to create an effective sales story—and the tools to deliver it in easy, engaging ways.

JK can help you craft your most authentic sales story, give it a distinctive look, and tell it in a compelling way. We specialize in end-to-end brand experiences, captivating creative, and thoughtful digital solutions, all created in close collaboration with clients just like you.


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