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"Developing an Account-Based Marketing Program, 2nd Edition"
This workbook will help you define your demand marking and ops fundamentals for ABM.
Our workbook can guide how you develop a comprehensive ABM program with these elements:
- Clearly defined goals
- A communication strategy between sales and marketing
- A content marketing plan
- A sophisticated marketing technology stack
- Using lead sources to distribute content to personas within named accounts
- Easy access to ABM prospect and program data
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