Sophisticated marketers know that their customers are more than a list of demographic data and past purchase decisions
Sophisticated marketers know their customers are more than a list of demographic data and past purchase decisions.
The key to attracting and retaining loyal customers is appealing to their core values: the reason they get up in the morning. Career ambition, social status, or a commitment to sustainable living.
Innovative marketers are layering valuegraphics — a new global mapping of core human values developed by bestselling author David Allison — onto existing demographic and psychographic data.
You’re invited to join Allison for a virtual keynote presentation with exclusive insights into how valuegraphics can affect purchasing decisions, using data from a large-scale research study of PayPal shoppers across sectors and platforms. You’ll learn:
You’ll also receive a complimentary digital copy of Allison’s bestselling book, “We Are All the Same Age Now: Valuegraphics, and the End of Demographic Stereotypes.”
Offered Free by: Insider Events
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