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Powering personalization through customer data
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"Powering personalization through customer data"

A customer data platform may be your ticket to better data management if you follow leading practices and use it to support a robust, Agile marketing plan.

This eBook provides guidance on choosing the right customer data platform, leading practices for deploying and using your CDP, and a case study demonstrating how one organization puts data into action to forge stronger connections with its customers and drive conversions.


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