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The 5 key principles of online category management

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"The 5 key principles of online category management"

As the world of retail continues to evolve, CPGs must find new ways to engage customers in the omni-channel. It’s time to take control of your digital shelf.

Navigating the world of retail can be challenging: customer habits are shifting, eCommerce is becoming increasingly integral to CPG success, and the need for omni-first strategies is ever-growing. 

It’s a rapidly moving industry, and staying ahead has never been more important.

We recently spoke with our very own Client Success Manager, Brendan FitzPatrick, about what’s key to navigating eCommerce. In this short video, he explores:

  • The challenges CPG companies face when moving further into eCommerce
  • Why omni-first is crucial for CPG eCommerce success
  • How online is impacting the distribution of price tiers in-store, post-pandemic
  • How to optimize, monitor and secure long-term success on the digital shelf
  • And more!

Take control of your digital shelf once and for all! Watch the full video here.

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