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The little churn book
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"The little churn book"

Quotes on churn from some of the most prominent SaaS professionals

Churn is the enemy of every SaaS business.

A customer who leaves before you have recouped your cost of acquisition is the worst possible outcome: worse than not signing up a customer at all. We have collected the advice of some of the world’s most successful and outspoken investors and SaaS C-suite executives for an insight into meeting the churn challenge head-on.

This book shares quotes from:

  • Bill Macaitis - ex-CMO of Slack
  • Patrick Campbell - ProfitWell
  • Elizabeth Glover - Zuora
  • Nina Pepper - Vizolution
  • and many more..


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