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Why Digital Asset Management (DAM) for Your Marketing Organization?
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"Why Digital Asset Management (DAM) for Your Marketing Organization?"

Growing Marketing Organizations Can Often Fall into Chaotic Behavior

Signs of disorganization include:

  • lost digital files leading to re-doing work and wasted production time.
  • siloed communications across departments with valuable digital assets hidden away on individual devices or personal cloud storage setups.
  • re-doing work or settling for off-brand creative.
  • anxiety about image license management risk.

In addition to the pain of interrupting colleagues as you hunt for that photo shoot image or video footage, your organization can suffer from:

  • lack of brand consistency.
  • slow time to market.
  • inaccurate product information across channels.

You can move from chaos to control. The low hanging fruit digital transformation initiative for marketing, with quick time-to-value, is Digital Asset Management (DAM).

Get the eBook to learn the ins-and-outs of DAM, how to justify it, where to get started and how to organize for it.


Offered Free by: Image Relay
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