Helping retailers and suppliers navigate the expanding grocery landscape
Dueling digital innovations are driving consumers to reinvent how they shop for groceries.
These innovations are coming from both large and small players who are developing new, digitally integrated value chains. The traditional value chain players (producers, CPG brands, and retailers) are going to need to enhance their collaboration – especially around digital merchandising – in order to keep up.
The waves of technology, change, and related challenges will keep coming, so the race to reinvent grocery shopping won’t be over anytime soon. No matter what direction it takes, however, it’s increasingly obvious that both retailers and suppliers will need to create and maintain an effective digital presence if they want to remain in the consumer’s consideration set, even for in-store sales. It is crucial to improving digital merchandising skills, and it’s better to do this together than go it alone.
This paper explains why and gives you the insights and tools you need to compete better.
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