Just because something is a “good problem to have” doesn’t change the fact that it’s still, fundamentally, a problem.
Ordinarily, adding sales channels and growing sales make executives very happy. But sales growth does not always translate into additional profits. "Too much of a good thing" springs to mind when you’re required to fulfill increased demand with a distribution system that was already at or over capacity.
Neglecting the back end of the business can undermine new channels, increased market share and sales growth. This white paper looks at the questions to ask in order to ensure your growth isn’t going to break your business and will start a conversation that proactively positions your company for future success.
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