Moving from hindsight to foresight
Online marketing for e-commerce continues to change at an ever-faster pace, with new levels of consumer expectation for product selection, delivery speed, and ultimate satisfaction. Today's marketers have to deploy a range of real-time digital marketing platforms and tools to attract, service, and retain customers. That means marketing campaigns will include more and more digital programs, and decisions to continue, enhance or terminate them must be data-driven.
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