Never Look Back: The Future of Automotive Retail is Now
The auto industry has evolved. Post pandemic, customer expectations have changed. When it comes to buying a car, reliance on digital for at least the initial part of the car-buying process will remain.
In today’s Auto landscape, seamless, data-driven personalization is only growing more important.
So how are the market leaders of today preparing?
This whitepaper from Reuters and Acxiom explores the shift; detailing insight from experts at the Automotive Retail 2021 Conference into how a data-driven approach to customer experience is key - across traditional, digital and hybrid channels - and why now is the time to prepare, to stay ahead.
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