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Cognizant Direct-to-Consumer Media Solution on AWS

The business model of the media industry is changing. Traditional distribution and ad-supported revenue models are being replaced with a dynamic consumption model that prioritizes entertainment on-demand and one-to-one engagement. Media providers who embraced a one-size-fits-all relationship with their consumers are now finding themselves at a severe disadvantage. The recent consolidation in the industry corresponds to the burning need for premium content, at scale. Without an agile media infrastructure that can manage, process and serve content while providing the personalized one-to-one experience customers want, competing in this quickly evolving marketplace may become difficult.

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