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Critical Questions to Get You Started

Marketing for tech firms is getting harder.

Many of today’s buyers prefer a journey devoid of salesperson contact until the last minute– and yet want to feel connected to your company. Purchasing decisions are highly complex, made by committee or a web of internal stakeholders. And your message must somehow break-through in the split second you have their attention.

While marketing may be challenging, you don’t have to go it alone.

Yes, you can find a marketing firm that specializes in B2B technology products and services. The right one will readily grasp the complexity of your products, audience and industry — and drive the right strategies coupled with measurable results.

Our latest guide can help you choose this marketing partner, answering questions like:

• Is it better to outsource marketing or build expertise in-house?
• Do I want or need a full-service firm?
• How do I know they have the right expertise?
• What’s my potential return on investment?

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