The shift to digital forces fashion retailers to better understand each shopper’s individual behavior and purchasing tendencies
Lands’ End is a classic American lifestyle brand that has established itself as an international multi-channel retailer for quality clothing, accessories, footwear and home products, legendary service and real value.
The shift to digital only continues to increase as fashion retailers have begun to adjust to a permanent shift in online shopping behavior. As demand heightens for a seamless and convenient online shopping experience, Lands’ End required a platform to implement personalized product recommendations to all customers shopping online.
In order to leverage data to better understand each shopper’s individual behavior and purchasing tendencies, Lands’ End knew there was only one answer: True Fit.
Find out how True Fit has been responsible for more than 25% of all shopping transactions.
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