The more you understand your competitors -- from what strategies are working for them to where there might be holes in their offerings -- the better you can differentiate and grow your market share.
In brick-and-mortar retail, the most insightful competitive data can be hard to find, especially if those companies you compete against are not public and do not need to report sales and revenue figures on a quarterly basis.
Location-based data is a great resource to gain an understanding of competitor footfall and shopper demographic.
Read the factsheet to learn:
Download the factsheet to learn how you can build better competitor intelligence with smart mobility insights.
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